Did you know that Gmail and Yahoo combined handle nearly 60% of the world’s email traffic? With such a massive share, any changes they make to their email delivery systems can significantly impact your marketing efforts. If you’ve noticed a drop in your email open rates or found your emails landing in spam folders, it might be because Google and Yahoo have introduced stricter standards.
Stricter Authentication
Emails must now pass advanced security checks like SPF, DKIM, and DMARC. Without these, your emails could be flagged as spam or blocked entirely.
Engagement-Based Filtering
Gmail and Yahoo now consider how users interact with your emails. Low engagement rates can lead to future emails being diverted to spam. Sending mass emails to unengaged recipients is a quick way to damage your sender reputation.
Volume Limits
High-volume senders face stricter limits. Too many emails at once can trigger delivery throttling or rate limiting.
Authenticate Your Emails
Ensure your email domain passes SPF, DKIM, and DMARC checks to avoid deliverability issues. This is step one.
Focus on Engagement
Prioritize sending relevant, personalized content that encourages interaction. Segment your audience to tailor messages more effectively—wink wink, this is what we do best at BrokerBlaster.
Pace Your Emails
Avoid sending too many emails at once. Instead, send in smaller, targeted batches and monitor performance.
At BrokerBlaster, we’re dedicated to helping real estate professionals overcome these new challenges. Our platform ensures your emails meet Google and Yahoo’s standards, maximizing deliverability and engagement by hyper-targeting your broker blast emails.
Don’t let your emails end up in the spam folder—or even worse, get rejected outright by Google (yes, we’ve seen that happen to clients before they started using our targeting solution). By adopting smarter email strategies and targeting, you can maintain a strong connection with the agent community and keep your real estate business thriving.
